Execution beats Possibility

Amazon just shipped my new moleskin in under 24 hours, for free.

I’m a prime member. I have a kindle, and and iPhone, a wii connected to a projector, and a laptop which plugs into my monitor. I find where to eat on Yelp. I chat with friends on Facebook. I manage my career on Linked-In. This is normal.

What’s new is that I can start a business and compete with such essential services, and maybe win. Technology-wise, I could build a Facebook, Yelp, Amazon, iTunes in a number of days. But the risk isn’t technical, its cultural. A web business is as common place as a 1-800 number, and its now about execution. Listing more than 122,787,271 products might be doable, under 24 hours is tough to beat.

So many times when I hear a new business idea its about possibility.

Why not try excellent execution as a starting point?

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